Building mutually beneficial partnerships between companies and charities is what we do. Anyone who has tried to do this knows that it is more difficult than just putting two parties together. It requires a good interpreter who understands both sides and speaks both languages.
We are all about bridging the gap and facilitating relationships that provide real and tangible value to each party, to meet the specific and unique needs they each have, and to deliver a win/win for all.
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"If you want to go fast, go alone. If you want to go far, go together." – African Proverb
Building a partnership sounds easy and intuitive and on one level it is.
The reality is fraught with miscommunications, misunderstandings and diverging needs. There is quite simply a divide between the For-Profit and For Purpose worlds. Whilst they are united in the principle of making a difference, in reality their focus on this, dedication to it and drive for it varies considerably. For charities it is part of their everyday life but for many corporates it naturally is secondary to their focus and drive for revenue, sales, career advancement and profit….
Having worked in both camps, we understand the differences and respect the nuances and the unique cultures of a commercial business and a charity that uses money to improve the lives of those less fortunate than ourselves. We work with our clients to enable them to not only understand but appreciate and speak each other's language.
Our aim is to deliver a win/win solution for our clients, be they a charity or a corporate. We understand both worlds, speak both languages and understand the differences. This makes us a great objective interpreter, guide, and sometimes arbitrator.
“The whole is more than the sum of its parts.” Aristotle
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